Research Methods (Final Project)
Joost Vos, Rauf Abdul
Bachelor Degree or equivalent managerial working experience
Choosing a proper research topic, knowing how to undertake a research project and to know how to evaluate (and appreciate) research done by someone else (e.g. when outsourced) has become a necessary step for graduates in their professional career. It is unthinkable to do your final thesis without such knowledge. This requires reading skills, logical thinking and writing skills, besides knowing the techniques. Before starting the actual research, you need to get approval on the research proposal. In order to conduct a valuable research, you should be able to produce relevant research objectives and research questions, based upon knowledge from secondary sources. This course will bring you techniques as well as exercises to acquire theses skills. Also the presentation of a clear conceptual model that show in a nutshell what you research is all about, is an important aspect of doing research.
- Able to apply various research methods (and related methodologies in terms of data collection) and gear them to a variety of research objectives
- Design suitable research proposals in the area of business research
- Able to define and plan a workable research project to meet given research objectives
- Able to structure a research report so as to clearly present the result of a particular research project
- Carry out an adequate literature review as a major ingredient to one’s MBA graduation research project and final thesis
- Apply well defined design research: defining feasible objectives, presenting a helpful conceptual model and describing the methodology that is to be used
- Indicate the strength and weakness of a particular research design
- Define a research as a manageable project whereby involving the relevant stakeholders and possible contributors
- Nature of business and management research,
- formulating and clarifying the research topic
- Critically reviewing the literature,
- Understanding research philosophies and approaches
- Formulating the research design,
- Discussion, presentation of different philosophies
- Negotiating access and research ethics
- Selecting samples,
- Using secondary data
- Collecting primary data through observation,
- Collecting primary data using semi-structured, in-depth and group interviews
- Collecting primary data using questionnaires
- Analyzing quantitative data
- Analyzing qualitative data
- Writing and presenting the research report
Instruction / Study Load
- 36 Lesson hours
- 24 Tutoring hours
- 780 Hours of preparation, research, assignments, literature, etc. *
Total 840 Hours
IBA Final Qualification Mapping
Mapped with numbers: 7, 21, 22, 23, 24, 25 and 26. See the EEG for further reference.
- Classroom lecturing
- Case study discussions
- Feedback and presentation sessions
- Video and film
- Discussion sessions
- Research Papers
- Management Games & Simulations
Module / Lecture and seminar status
Testing and assessment
Note: This is a Semester 2 Module Assignment – Final Project See the section “Assessment” for details and the EEG for further reference.
- Saunders, M., Lewis, P. and Thornhill, A. (2012) Research Methods for Business Students, 6th edition. Harlow: Prentice Hall.
- Collis, J and Hussey R. (2008) Business Research: A practical guide for undergraduate and post graduate students. Basingstoke: Palgrave Macmillan.
Skills and Writing:
- Dolowitz, D., Buckler, S. & Sweeney, F. (2008). Researching Online. Basingstoke: Palgrave Macmillan.
- Hart, C. (2001). Doing a Literature Search: A Comprehensive Guide for the Social Sciences. London: Sage Publications Ltd.
- Hart, C. (1998). Doing a Literature Review: Releasing the Social Science Research Imagination. London: Sage Publications Ltd.
- Fisher, C. (2007) Researching and Writing a Final Project for Business Students, 2nd ed. Harlow: Prentice Hall.
- Grix, J. & Watkins, G. (2010). Information Skills; finding and using the right resources. Basingstoke: Palgrave Macmillan.
General Research Books (Business and/or Social Sciences):
- Bryman, A. (2004) Social Research Methods, 2nd. Oxford: Oxford University Press
- Bryman, A. and Bell, E. (2003) Business Research Methods, Oxford: Oxford University Press.
- Robson, C. (2002) Real World Research. A Resource for Social Scientists and Practitionerresearchers, Oxford: Blackwell.
- Leedy, P. D. and Ormond, J.E. (2005) Practical Research: Planning and Design, New Jersey: Prentice Hall.
General Research Books (Sector specific):
- Altinay, L & Paraskevas, A (2008) Planning research in hospitality and tourism, ButterworthHeinemann, Oxford, UK
- Ateljevic, I., Pritchard, A., Morgan, N. eds (2007) The Critical Turn in Tourism Studies: innovative research methods. Oxford: Elsevier.
- Brotherton, B. (2008) Researching Hospitality and Tourism. London: Sage
- Finn, M., Elliott-White, M. and Walton, M. (2000) Tourism & Leisure Research Methods: Data Collection, Analysis and Interpretation, Harlow: Pearson Education Ltd.
- Jennings, G. (2006) Tourism Research, Milton, John Wiley & Sons Australia.
- Long, J. (2007) Researching Leisure, Sport & Tourism. London: Sage.
- Phillimore, J. and Goodson, L. (2004) Qualitative . Research in Tourism. Ontologies, Epistemologies and Methodologies. London: Routledge
- Ritchie, B., Burns, P. and Palmer, C. (2005) Tourism Research Methods: Integrating Theory with Practice, Wallingford: CAB International.
- Veal, A., J. (2006) Research Methods for Leisure and Tourism: A Practical Guide. London: Financial Times / Prentice Hall
- Banks, M. (2007) Using Visual Data in Qualitative Research. London: Sage
- Black, T. (1999) Doing Quantitative Research in the Social Sciences
- Denzin, N. & Lincoln, Y. eds. (2008) The Landscape of Qualitative Research, 3rd ed. London: Sage
- Denzin, N. & Lincoln, Y. eds. (2008) Strategies of Qualitative Inquiry, 3rd ed. London: Sage
- Denzin, N. & Lincoln, Y. eds. (2008) Collecting and Interpreting Qualitative Materials, 3rd ed. London: Sage
- Eriksson, P. & Kovalainen, A. (2008) Qualitative Methods in Business Research. London: Sage
- Phillimore, J. and Goodson, L. (2004) Qualitative Research in Tourism: Ontologies, Epistemologies and Methodologies, London: Routledge.
- Silverman, D. (2001) Interpreting Qualitative Data: Methods for analysing talk, text and interaction, Second. London: Sage Publications.
- May, T. (Ed.) (2002) Qualitative Research in Action, London: Sage Publications.
- Flick, U. (2009) An introduction to Qualitative Research, 4th ed. London: Sage
- Patton, M. Q. (2002) Qualitative Research & Evaluation Methods, 3rd. Thousand Oaks, CA: Sage Publications.
- Balnaves, M. and Caputi P (2001) Introduction to quantitative research methods: an investigative approach. London: Sage Publications Ltd.
- Field, A. (2005) Discovering Statistics Using SPSS. (2nd ed). London: SAGE Publications Ltd.
- Rea, L. M. and Parker, R.A. (2005) Designing and conducting survey research: a comprehensive guide. (3rd ed). Chichester: John Wiley & Son Ltd
Mixed Methods Research Books:
- Creswell, J.W. and Plano Clark, V.L. (2007) Designing and Conducing Mixed Methods Research. London: Sage Publications Ltd
Examples of books on a specific aspect of Methodology and / or methods:
- Barbour, R. (2007) Doing Focus Groups. London: Sage
- Goulding, G. (2002) Grounded Theory. A Practical Guide for Management, Business and Market Researchers. London: Sage.
- Hammersley, M. and Atkinson, P. (1995) Ethnography. Principles and Practice, 2nd ed. London: Routledge.
- Rose, G. (2007) Visual Methodologies, 2nd ed. London: Sage.
- Yin, R. (2003) Case Study Research: design and methods, 3rd ed. London: Sage
- Wengraf, T. (2001) Qualitative Research Interviewing. London: Sage.
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